Client: Confidential – OK Wow

 Mi Role:

UI-UX designer

Complete project execution from research, data analysis, UX design, development and A/B Testing

My Tasks:

App Design

Development 

UX Design 

HOW IT LOOKS LIKE:

THE ISSUE:

The publisher company creates different funnels to deliver traffic to their experiences, which in this case is OKWOW.COM. OkWow is a loyalty website where users can find sweepstakes across the web. 

The current funnels had  all the same theme making the experience look repetitive. There was a need of a new theme to attract new users and generate interest on retorning users.

HIPOTHESES:

A gamification strategy and a visual language similar to app games, could be attractive to users, making them go trough  the experiences leading to more user registrations and traffic to the main website.

BEFORE

Before starting and comparing metrics between the 3 different properties of the publisher, I identified opportunities on the OkWow Properties, focussing on Progression of form step 1, progression from 1-2, Progression to first monetization,  which consequently can increase to a higher registration rate.

Progression of form step 1

Progression of form step 2

Pages before progression from 1-2

Pages before progression from 1-2

User profile

User persona by Zarabanda Kt

Design and base prototype

Results after A/B Testing

OkWow Lead funnel

Software: XD – Drupal – CSS – HTML