Client: Carina Francioso

Mi Role:

UX designer & Developer

  • UX design
  • WordPress Website building
  • Quality Assurance



UX design




Project Summary

Carina Francioso is a very talented and renowned canadian artist who hired Saraz design Studio to design and develop a website to offer his online course AN ESSENTIAL GUIDE TO OIL PAINTING WITH SEASCAPE TUTORIALS.  For this project, my mission was to build the website from a layout design provided for the homepage on desktop, involving the whole learning experience, along with purchase and checkout process.

The Challenges

  • Create an easy purchase process and enrollment process for the course
  • Create/build the learning experience with an open source LMS powered with WordPress; after different testings, I went with LearnPress.
  • Design and build the experience for all devices: mobile, table and desktop.
  • Ensure the content is protected, and only accesible for customers. For this purpose, I used AWS S3 to store the videos and a WordPress plugin for reproducing the content on the website.


The Solution


User Journey Oil Painting pros

Final life pages

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Mobile Screenshots



Oil Painting Pros with Carina Francioso

Software: Figma – WordPress – Flodesk